For this project, we collaborated with Shiloh, a wedding photographer whose artistry is rooted in connection and beauty. The goal was to create a custom brand identity that feels like the innermost parts of who she is — gentle, tender, and true — while reflecting the refinement of her work, celebrating 10 years in business.
While we’ll be carrying this vision into her new custom website in the coming year, the brand identity tells a story that feels whole: grounded in nature, elevated in design, and deeply personal to her approach.
Brand Keywords: Clean, Grounded, Delicate, Romantic, Serene, Gentle, Thoughtful, Timeless
WEBSITE COMING SOON
“Savannah is an exceptionally talented designer. I knew she was the one for me while searching for a designer. Her elegance, her words, and her style made it an easy choice. I didn’t want to do any heavy revisions with my branding elements because I 100% trust her work process. She was calm, kind, and thoughtful throughout the entire rebranding project. I’m honestly blown away by my experience with Artisanth. I love the finished product SO much. It’s going to make my work, my guidelines, and any content I use with the product even better, and I’m so excited to work with her on my website.”
– Shiloh Leath
Intention
Shiloh’s work invites people to slow down, to notice the small, beautiful details, and to relive moments in a way that feels honest and unforced. With that, the vision was to create a brand identity that reflects the refinement of her artistry while keeping the warmth of human connection at its core. With her desire to create a brand presence where couples would feel comfortable, peaceful, and cared for the moment they step into her world, our intention was to create a brand and website that would invite others to fall in love with her work, connect with her artistry, and trust her to document their most meaningful moments.
Process & Approach
The design direction pulled inspiration from Shiloh’s world and the atmosphere of her photography. From there, we created a visual identity that blends refined elegance with organic softness. Gentle layers that add depth without distraction, arranged to flow like poetry, classic letterforms that nod to tradition, paired with subtle details that feel personal and alive, a shoreline-inspired collection of neutrals, grounded in calm and designed to complement her imagery and natural gravitation towards water, and flowing letterforms with subtle wave-like movement, bringing a sense of fluidity and connection.
