In this case study, we’ll be looking at two copywriting projects written for two distinct wedding photographers in the industry.
The first one is for Frances Rose West, an Ontario-based fine art wedding photographer, and Tierney Faith, a lifestyle and wedding photographer based out of Tennessee, USA.
Both photographers hired us for Copywriting Intensives – an offer specifically designed to provide copy for template-based websites in under two weeks.
“Oh my goodness, you’re a goddess. Legit! I’m nearly tearing up. Legitimately. It’s so beautiful. You did an amazing job, and it actually feels like me, crazy! Thank you so much. I love it all.“
– Alex Bradshaw, Founder of Frances Rose West
Frances Rose West
When it came down to the messaging, our primary intention was to create emotive copy. “I want my clients to feel inspired, seen and moved. I want them to feel a heart flutter when they interact with my business (a feeling of breathless beauty), and I want them to be able to visualize themselves in beautiful images. Lastly, I want them to feel held and at ease as I guide them with knowledge, creativity, and expertise.” With an ethereal feel to her work, we took a more poetic and sensitive approach to her overall website copy.
Tierney Faith
The intention for Tierney’s project was to create website copy that radiated her personality while also showcasing her work, generating new leads, and connecting with prospective clients. It was important to her that we expressed her personality in a manner that felt fun and casual yet down-to-earth, providing a clear process for clients and making them feel supported along the way. For this project, we used her insights from our in-depth questionnaire to craft website copy that aligned with her vision while also complementing her brand in its entirety.
