FIlm Club

Introducing Film Club by Jennifer Moher – a community-based course for photographers dedicated to enriching visual storytelling skills through the study of cinema. Our collaboration included Brand Consulting, Tagline Creation, and Custom Brand Design.


Keywords: Refined, Cool, Fun, Trendy, Sophisticated, Approachable

Brand Consulting, Tagline Creation & Custom Brand Design

"Oh my goodness! I feel like I'm going to cry. You are so talented at what you do and have exceeded all of my expectations."

Intention

If you know Jennifer, you know that she's quite the visionary. So when she reached out wanting to create a visual brand for this new project of hers, I literally could not contain my excitement. The intention for this project was to create a compelling brand identity for a community-based, online workshop centring around the study of cinema. It was important that the brand felt elevated, sophisticated, refined, yet equally approachable, fun, and somewhat trendy – a mix of 90s tennis club, old money vibes with elements that evoke classic elegance. This was truly a co-creative project.