For this project, we provided an all-inclusive strategy and design experience, including custom website copywriting, brand design, and Showit website design, for Shiloh, a Philadelphia wedding photographer whose artistry is rooted in connection and beauty. The goal was to create a custom brand identity and space that feels like the innermost parts of who she is — gentle, tender, and true — while reflecting the refinement of her work and celebrating 10 years in business.
Our collaboration included: custom website copywriting, custom brand design, and custom website design (Website Rejuvenation).
Brand Keywords: Clean, Grounded, Delicate, Romantic, Serene, Gentle, Thoughtful, Timeless, Poetic
“Savannah is an exceptionally talented designer. I knew she was the one for me while searching for a designer. Her elegance, her words, and her style made it an easy choice. I didn’t want to do any heavy revisions with my branding elements because I 100% trust her work process. She was calm, kind, and thoughtful throughout the entire rebranding project. I’m honestly blown away by my experience with Artisanth. I love the finished product SO much. It’s going to make my work, my guidelines, and any content I use with the product even better.”
Last summer, I did some deep research to choose the perfect designer for my branding and website. It was much needed at the time. I was ready for this special stage of my business. I came across Savannah’s stunning work. I fell in love immediately. She listened to what I envisioned from day one together and went beyond what I expected, while working her stunning magic. The colors, the logo, the words, the elements. She poured her soul and time into my business. I can’t thank Artisanth enough for everything.
– Shiloh Leath
Intention
Shiloh’s work invites people to slow down, to notice the small, beautiful details, and to relive moments in a way that feels honest and unforced. With that, the vision was to create a brand identity that reflects the refinement of her artistry while keeping the warmth of human connection at its core. With her desire to create a brand presence where couples would feel comfortable, peaceful, and cared for the moment they step into her world, our intention was to create a brand and website that would invite others to fall in love with her work, connect with her artistry, and trust her to document their most meaningful moments.
Process & Approach
The design direction pulled direct inspiration from Shiloh’s world and the atmosphere of her photography. From there, we created a visual identity that blends elegance with organic softness. Gentle layers that add depth without distraction, arranged to flow like poetry (including custom-written poetry itself), and design details inspired by layouts from our personal, handwritten journal. For the logo suite, we focused on classic letterforms that nod to tradition and romance (fine-line serifs), while introducing natural curves with subtle wave-like movement, bringing a sense of fluidity and connection to the overall logo. For her colour palette, we landed on a shoreline-inspired collection of earthy tones designed to complement her imagery and natural gravitation towards forests, mountains, and water.
For her website, we took a similar approach when designing the space. Starting with custom copywriting, we wrote each page in a way that felt personal yet poetic at the same time, allowing the messaging to guide design choices, creating a space that feels intuitive and thoughtful for potential clients. It was important for Shiloh that her website felt more like a personal space than simply a sales site, while still supporting others through their “search” process in a way that felt sophisticated and grounding. She also wanted her values to be clearly communicated throughout the entire space so that she could attract aligned clients who feel the same way. Through intentional copywriting, textured backgrounds and overlays, natural movement, imagery curation, and use of videos, we were able to create a space that feels supportive to both her and her people.
“I have so much gratitude in your art! Thank you so much for transforming my branding and website in the most beautiful way. Everyone’s obsessed with my new website! You were amazing to work with. Thank you again!”
– Shiloh Leath
