An earthy, poetic, and vintage-inspired semi-custom website for Lauren Hill Floral Studio, a California-based flower farm and floral design studio rooted in Petaluma. Built on our Terre Verde Showit template, the project brought together Lauren’s existing brand assets and imagery, custom-designed sections, and thoughtful messaging to create a more elevated online presence in under two weeks. Our collaboration included custom copywriting, brand consulting, and template customization through Website Rejuvenation Lite.
Keywords: Warm, Refined, Vintage, Artistic, Nostalgic, Inviting, Elegant
“You are an angel, and I am so grateful for you. Everything is perfect!”
Savannah is a dream to work with. Before hiring her, I knew I already loved her work, and I was looking for someone who understood my style and where I wanted to go with my brand. Meeting her for the first time really confirmed my decision. She understood immediately! The entire process of rejuvenating my website was easy and seamless. I also had Savannah do our copywriting for the website, and she did a wonderful job and really captured our brand identity. What I especially loved (surprisingly) was the timeline for the project. Because we worked on a semi-custom website, her 2-week timeline was honest, and I appreciated that so much. She is absolutely wonderful at her craft, and I could not be more thrilled with her work!
– Lauren from Lauren Hill Floral Studio
Intention
When Lauren first reached out, she was looking to elevate her online presence to reflect the direction of her growing business – a more intentional collection of high-end weddings and events, alongside the cultivation of specialty blooms from her own flower farm. The goal was to connect with clients and planners who value artistry, quality, and a more understated approach to luxury, while remaining true to the grounded, personal nature of her work. The result needed to feel refined and considered, without losing the authenticity that makes her studio warm and welcoming.
Process & Approach
Using our Terre Verde template as the visual foundation, we built upon Lauren’s existing brand identity, incorporating her original brand illustrations and earthy colour palette while introducing new texture and a more handmade, vintage-inspired typographic direction. Through custom copywriting, we developed a voice that balanced professionalism with warmth, pairing natural, sincere language with a slightly poetic tone. We also brought greater focus to the flower farm itself, highlighting the specialty blooms as a meaningful extension of Lauren’s floral design practice.
