1:1 Brand Clarity Workshop for Golden Hour Photo Co

With Brand Regeneration, we spent 1 week hosting a brand clarity workshop for Clarissa, founder of Golden Hour Photo Co., an Ontario-based wedding and lifestyle photography company.

Brand Regeneration was designed to help creatives position their brand in a way that’s profound and profitable. Whether they’re in the earlier stages of brand creation or have recently experienced significant changes within their business, this offer helps them move through the fundamental roadblocks of the brand-building process so that they can create – and operate – a meaningful, impactful, and aligned brand for their business. Together, we unravel your brand through 1:1 virtual workshopping sessions where I process your answers in real-time, make connections, streamline your ideas, and offer tangible insights and suggestions, so you can walk away with clarity and confidence in your overall brand direction and positioning.

“I have been singing your name from the rooftops! I think this is a super necessary workshop/experience to go through as a business owner, especially if you’re at a point of pivoting. It saves time, resources and helps you understand your true strengths and desires as a creative.”

Savannah was such a pleasure to work with! From the initial discovery call through to the actual workshop, she was super consistent, genuinely invested in my business, and so much fun to talk to! I stumbled upon her Brand Clarity offering when I originally reached out for her to do my web design. However, I knew from prior experience that if I couldn’t communicate my brand to her, the design work would be difficult and I’d be left feeling unsatisfied. I found the brand clarity offering on her website after realizing that, and was so excited I could still work with her in this capacity! I am really looking forward to having her design my new website now that I have clarity on the next steps for my brand and business!

– Clarissa, Founder of Golden Hour Photo Co.

Intention

Clarissa originally came to me for brand and web design, but quickly found that she was looking to first gain clarity around how to realign her existing brand to the lifestyle she desires most (along with her additional innate skills and interests as a creative).

Exploring questions like: How can I introduce different revenue streams that allow me to do photography because I want to, not because I have to?, How can I build a business that allows sustainable prosperity?, And how can I introduce offers around consulting without taking the typical photographer-to-educator approach?

Process & Approach


Throughout our week-long workshop, we used her insights from our Brand Clarity Workbook to explore her brand at its core (distilling it to its most raw elements to truly understand her desires as a human-first founder). We then structured our workshop in a way that felt most supportive to her, filling in the gaps while focusing on identifying her unique approach and outlining a detailed offer suite.

Here’s a brief rundown of the dedicated agenda:

  • Day 1 – Objective: Establish your neutral foundation and uncover personal and professional desires to ensure alignment between your lifestyle and business model
  • Day 2 – Objective: Establish the deeper purpose behind your work and explore your ideal clientele
  • Day 3 – Objective: Define your unique position in the industry and structure your conceptual service offerings
  • Day 4 – Objective: Explore how you want to communicate and present your brand to the world
  • Day 5 – Objective: Wrap up the past week’s discoveries & set intentions moving forward

The Results (Client Feedback)

What made you decide to work with me?

Our discovery call! You really went above and beyond in the call. What I loved the most and what “sold” me the most was that you proposed actionable ideas and thoughts about my brand. I knew then that you would be someone who would genuinely invest yourself in my success/vision/and listen to what I wanted! We also clicked really well, and that helped me feel like I could trust you and be vulnerable about my business!

After working through the Brand Clarity Workbook, what are your general thoughts about this resource?

LOVE it. Super intentional, well-crafted questions. I could see the intention of what you were trying to pull out of me, and I could see the connections forming. It was a great exercise!

What was your favourite thing about working together?

All of it, lol! I really loved how easy the pre-work process was. Our workshop week was also super energizing, and I love that it didn’t feel rushed but was also structured. I didn’t feel like we went too far off on tangents, yet there was still space to explore conversations and flesh things out fully.

Is there anything else you’d like to share?

I have been singing your name from the rooftops! I think this is a super necessary workshop/experience to go through as a business owner, especially if you’re at a point of pivoting. It saves time, resources and helps you understand your true strengths and desires. Thank you for also sending along all these resources! I am really excited to keep going on the momentum we built in the workshop. I also can’t wait to work with you in the fall/winter for web design!